‘Keep It Simple, Stupid’

By Stephen Moore

One of the most enduring lessons from the American health care fiasco is that to win a political battle it is best to keep the message simple. If there are too many moving parts to a plan, if Americans don’t understand what the politicians are doing, or if there are parts of a bill they don’t like, it probably will go down in flames.

Most people don’t like Obamacare, but when they couldn’t understand the Republican alternative, they chose the devil they knew versus the devil they didn’t.

 

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