WHAT!!!!!!!! There ain’t no Betty Crocker???????? Had I told my Mamma that, she would have had me tarred and feathered and rode out of Midway on a rail!!!! To her, Betty Crocker was the hero of the kitchen, the world of recipes, and the best cook on the planet!!!! The truth is that Betty Crocker was the scheme of an advertising campaign developed by Washburn Cosby, flour milling company that started in the late 1800’s. It soon became General Mills Gold Medal Flour.