The U.S. Postal Service has announced another postage increase for July 9 that again sends Periodical’s postage into the double-digit zone for annual increases. This mid-year hike will be 8.8% for Within Parish newspapers and 8.1% for Outside Parish newspapers. Newspapers have already absorbed nearly 24% in price increases since the Postal Regulatory Commission lifted the inflation-based price cap on postage for the 2021 round of increases. Postmaster General Louis DeJoy has previously announced his intention to seek the maximum allowable increases for more of the mail considered captive customers within USPS. His Delivering for America plan aims at investing heavily in a USPS strategy to increase its market share in package delivery, where it competes with Amazon and United Parcel Service (UPS).