Two weeks ago, we announced that this newspaper was observing its 120th birthday. The very first issue of The Jena Times was published on March 23, 1905, five years before LaSalle Parish was created. In celebration of our birthday, we redesigned our masthead or flag (name of newspaper at top of front page) but kept the “brand” sensitive font and style of our name. (Having a Millennial daughter working at the office helped us understand this “brand” emphasis in today’s world!)